File 022219
Email Chain on Search Engine Optimization Results and Reputation Management (File 022219)
Email correspondence between Al Seckel and Jeffrey Epstein discussing search engine optimization efforts, Wikipedia editing, and reputation management tactics employed in December 2010.
Summary
Al Seckel reports to Jeffrey Epstein on the results of a four-month reputation management project involving search engine optimization, Wikipedia editing, and suppression of negative news articles. Seckel details efforts to manipulate search results, remove negative search terms, replace Epstein's Wikipedia mugshot, and promote positive content about his science philanthropy. Epstein disputes the costs, claiming he was never informed about $10,000 monthly fees. The exchange reveals the scope and methods of the reputation management campaign while discussing payment disputes and the need for ongoing maintenance.
From: Al seckel [Sent: 12/16/2010 1:15:29 PMTo: Jeffrey Epstein [jeeyacation@gmail.com]Subject: Re: ResultsImportance: HighMy initial estimate, given to me by Pablos, was 25, and that was based solely on his quick look at the situation, andnot knowing what was really out there. In fact, as I have repeated many times, the job was far far worse thatoriginally expected, you have a dedicated group of people trying to undo and damage you, including now, they havestarted up in the last week full force again, as it is obvious that they can't fux with your wild page any more as weblocked that.. The woman from the Daily Beast. We have programs that track this stuff, and so, for the past fewdays, Mike has been having a cyber war with her minions, who are actively trying to undo what we are doing, as sheis trying to push her Daily beast and other articles back up. So, we have to go back and push them back down.Then, there was the issue of trying to create additionally on you a positive web presence, with the science and orgsites.I spend literally four months of non-stop work, creativity, and my own political capital to getyou this so far, whichsaved you not only time, but countless dollars, and isn't something that can be readily bought. I had people workingalso for free. I gained access to information that standard seo companies don't have. In addition, I wasted a lot oftime talking to people who promise to help, but end up providing nothing, and so, I end up having to do it myself.What do I get in return, constant back slapping to my head...We were trying to fix up your mess. I didn't create it. Just thought it would be something to help. This wasNEVER about trying to pull money out of you, and fact, we have don't everything possible to keep the costs downconsiderably.I must talk to you about the island thing asap. When can we do that?From: Jeffrey Epstein <jeevacation@gmail.com>To: Al seckel •(.111>Sent: Thu, December 16, 2010 5:01:25 AMSubject: Re: ResultsI was never told never, that there was a 10k 'fee per month„ you inittaly said the project would take 20.. thenanother 10. then another 10. .On Wed, Dec 15, 2010 at 12:36 PM, Al seckel <____________________> wrote:Jeffrey,The hots did the sweep. Here are the new results taken as of a minute ago. You have only one negative articleleft on front page of google, which is the Huffington Post article. The Huffington Post is extremely hard tomove, because it is so powerful, has millions of links to it, and uploads massive new and original content it ona daily basis with posting from out side readers. We managed to push it down the page, as it used to be at thetop. If we were able to post original content to both the science and the org site (absolutely not a single word tothis day by Jessica, just talk), we would have been able to push it down even further, and off the page. WE didmanage to get rid of the daily beast article, which is now far removed, inspite of their own efforts to keep itprominent.Toxic suggested search engine terms that popped up automatically when you typed in your name are also nowremoved.HOUSE OVERSIGHT 022219Wikipedia was an important victory, as it will always be at the top of the search engine results. ow the headlines do not mention convicted sex offender or pedophile. Instead, Philanthrophic work, Epstein Foundation,Promotion of Scientists. We have stopped the hacking on your wiki site, and that was a major effor. Your wikientry now is pretty tame, and bad stuff has been muted, bowlerized, and pused to the bottom. Careful editingand wording has muted the effect immensely. We hacked the site to replace the mug shot and caption, and nowhas an entirely different photo and caption. This was a big success.We pushed the Edge all the way up to the front page, where it was previously buried on page 5 of googlesearch.We have promoted the other jeffrey epsteins, and other pages are also filled with your material.And, while the sites are up, and in the direction we hoped, they are still new, and subject to volitility,especially if new original content is not added on a minimum of a weekly basis. I have been forbideen to addnew content to the philanthrophic site as well as the science site, and therefore, as a result our rating slippeddown (still on the first page, but would have liked them (and some of the articles to been able to pushHuffington off page). We also helped with you images, and the first images that come of you on a googlesearch are not of your mug shot, etc.Your daily beast foe is still at it, and trying to promote her sites against you in the same way that we try todepromote you.As far as this site is concerned, and the continuation of this, I do not know what you wish to do. Clearly, youhave no interest in my continuing. And, I am not sure if you want to continue the project at all. If the latter, andyou stop, eventually it will just go into the way of entropy, and it will return to the old form. The major workhas been done, but it needs to be maintained. For it to get better results, it needs to have constant input andsupervision, and that means generating proper content, not just editing and grammatical fixes. Writers need toknow what to write. THe philanthrophy site is at the bottom of the page precisely because you have notallowed us to add any content to it, and as a result it suffers.You paid Mike $2500, which he applied for the purchasing of his replacement servers, but his fee of $7500balance is now due if you want to continue. Please let me know what you want to do. I need to inform him, andif you are not going to use him, he needs to take on his other clients and devote his time there.This needs to be contrasted with what we started with, which was a search on your name, which had nine/10very toxic prominent stories, and toxic Wiki article and headline.Search Results1. Jeffrey Epstein - Wikipedia, the free encyclopedia- 9 visits - Dec 2Jeffrey Edward Epstein (born January 20, 1953 in Coney Island, New York) is a Jewish-Americanfinancier and philanthropist. Epstein was raised in Coney ...Philanthrophic Work The Epstein Foundation - Promotion of Scientistsen.wikipedia.ord/wiki/Jeffrey_Epstein - Cached - SimilarHOUSE OVERSIGHT 0222202. Images for jeffrey epstein- Report images3. Jeffrey Epstein I Profiles in Science4 visits - Nov 3Jeffrey Epstein presents some of the greatest minds and finest scientists working today.www.jeffreyepsteinscience.com/ - Cached4. Jeffrey Epstein: International Moneyman of MysteryHe's pals with a passel of Nobel Prize—winning scientists, CEOs like Leslie Wexner of the Limited,socialite Ghislaine Maxwell, even Donald Trump.nymag.com/nymetro/news/people/n 7912/ Cached - Similar5. Edge: JEFFREY EPSTEINJEFFREY E. EPSTEIN is a money manager and science philanthropist who currently serves as theChairman and Chief Executive Officer of the Financial Trust ...www.edge.org/3rd culture/bios/epstein.html - Cached - Similar6. The Plastic Surgeon: Jeffrey Epstein I Full of CropDec 9, 2010 ... Dr. Jeffrey Epstein is an internationally known reconstructive surgeon, known forexhibiting the highest standards in the medical field.fullofcrop.com/2010/12/09/the-plastic-suroeon-jeffrey-epstein/ - Cached7. Jeffrey Epstein, MD, FACS, Miami, New York Hair Transplant SurgeonDr. Epstein and the hair transplant surgeons at the Foundation for Hair Restoration are experts inthe field of hair restoration. Dr. Epstein is one of the ...www.foundhair.com/paoes/about.shtml - Cached - Similar8. Jeffrey Epstein, Convicted Pedophile And Former Hedge Fund Titan ...Jul 21, 2010 ... Jeffrey Epstein, the former hedge fund manager who pleaded guilty to soliciting anunderage girl for prostitution, is now free of the ...www.huffinotonpost.com/.../jeffrey-epstein-disgraced_n_654674.html - Cached9. Dr. Jeffrey Epstein, MD, FACS I Board Certified Plastic Surgeon ...Dr. Jeffrey Epstein has been in solo private practice in Miami since 1994, and New York City since2005, and is a Clinical Professor at the University of ...www.justformenplasticsurgery.com/AboutDrEpstein.asp - Cached - Similar10. Jeffrey Epstein on SportsAn old school look at today's sport's world focusing on professional basketball and football byJeffreyEpstein.www.jeffreyepsteinsports.com/ - Cached11. Jeffrey Epstein I PhilanthropyJeffrey Epstein has three main philanthropic and charitable organizations he uses to fund arts,sciences, research and other causes.www.jeffreyepstein.org/ - GamedHOUSE OVERSIGHT 022221--***********************************************************The information contained in this communication isconfidential, may be attorney-client privileged, mayconstitute inside information, and is intended only forthe use of the addressee. It is the property ofJeffrey EpsteinUnauthorized use, disclosure or copying of thiscommunication or any part thereof is strictly prohibitedand may be unlawful. If you have received thiscommunication in error, please notify us immediately byreturn e-mail or by e-mail to jeevacation@gmail.com, anddestroy this communication and all copies thereof,including all attachments.HOUSE OVERSIGHT 022222