File 025812
Email Chain on Public Relations Strategy and Website Optimization Efforts (File 025812)
Internal email correspondence discussing public relations crisis management, social media strategy, and website optimization efforts to address negative press coverage and search engine rankings.
Summary
This email chain from July 16, 2014 documents communications between Tyler Shears, Christina Galbraith, and Richard Kahn regarding reputation management activities. The team discusses reducing negative search results (from 3 to 1, with a goal of 0), implementing social media updates across multiple platforms, optimizing a website (jeffreyepstein.net) for search rankings, and planning future PR placements. The correspondence references ongoing challenges with negative press coverage and mentions attempts to improve Google News inclusion and content syndication.
From: Tyler ShearsSent: 7/16/2014 5:56:14 PMTo: jeffrey E. [jeeyacation@gmail.com]CC:Christina GalbraithRichard KahnSubject: Re: Shears UpdateImportance: Highyes agreeresult got worse with recent negative press, clinton, as we discussedwe were down to 1 negative (forbes) before that - Christina can confirm this.It will get back to 1 and then 0 so long as negative things stop coming out. if new negative keeps coming out itreally dismantles much of our effort... especially when it involves an ex-presidentno excuses here i'm not pleased with where it is at and am still working to make it happenOn Wed, Jul 16, 2014 at 1:25 PM, jeffrey E. <jeevacation@gmail.com> wrote:Results still very badOn Wednesday, July 16, 2014, Christina Galbraith _________________________________________ /rote:Hi Tyler,The social media sites are constantly updated: LinkedIn, Facebook, Twitter, google +.I'll be in touch later today re: feature article.Could you put a site map into the Net site.? This helps rankings. Also could you add it to google analyticsusing Jeffrey's gmail account? This allows me to monitor it's progress and index it periodically.I'll call you later. Thanks,ChristinaChristina GalbraithOn Jul 16, 2014, at 12:01 PM, Tyler ShearsChristina,wrote:HOUSE OVERSIGHT 025812http://jeffreyepstein.net/ - Site is live and Share This shows up when you scroll down page (look for top menubar)I expect this to rank swiftly - I'm sending a list of all properties we need to point over in this direction withsuggested anchor text.Do you have the topic right I'm doing a placement around? I'm going to have a few articles spun-off from itand put into lower tier publications as well.I want to push HARD in August with a premium placement, fresh link pushes, and some supportingplacements. We should be able to get down to 1 negative by mid-September with a goal of being clean by endof year (unless new negative press comes again...)For social media updates... Are you currently doing these? I'd like to look at how often we are doing them andtrying to link to our own content more often.I'm also exploring if we can get this new site included in Google News and maybe syndicate other importantAl news through it... would give us free google news spots when we need them..JE - There's 3 negatives today and that's 3 too many. There will be progress please continue to be patient asyou have been.BestTylerplease noteThe information contained in this communication isconfidential, may be attorney-client privileged, mayconstitute inside information, and is intended only forthe use of the addressee. It is the property ofJEEUnauthorized use, disclosure or copying of thiscommunication or any part thereof is strictly prohibitedand may be unlawful. If you have received thiscommunication in error, please notify us immediately byreturn e-mail or by e-mail to jeevacation@gmail.com, anddestroy this communication and all copies thereof,including all attachments. copyright -all rights reservedHOUSE OVERSIGHT 025813