File 032244
Email from Michael Wolff to Jeffrey Epstein Regarding Patterson Book Counter-Narrative Strategy (File 032244)
Strategic communication from consultant Michael Wolff to Jeffrey Epstein discussing media response tactics to an upcoming James Patterson book, including recommendations for public appearances and counter-narrative development.
Summary
Michael Wolff advises Jeffrey Epstein on counter-strategy to an upcoming James Patterson book about Epstein scheduled for August publication. Wolff recommends Epstein pursue a public counter-narrative, specifically suggesting a high-profile Charlie Rose television interview, op-ed writing, and social media efforts. Wolff argues that aligning with anti-Trump messaging could provide political cover while framing Epstein's own story. The email also suggests legal pressure points against publisher Little, Brown, questioning James Patterson's actual authorship role and highlighting John Connolly as the primary writer and researcher behind the project.
From: Michael WolffSent: 3/18/2016 3:39:39 PMTo: Jeffrey Epstein [jeeyacation@gmail.com]Subject: PattersonImportance: HighA few things to think about:If the Patterson book is being published in August, that presents some time frame issues. You would not be ableto do a competing book or documentary before then. This is not to say that they shouldn't be pursued. In asense, better that they know what Patterson's position is and, a year from now say, be able to counter it. I havesome thoughts on book and doc to share at your convenience.That being said, you do need an immediate counter narrative to the book. I believe Trump offers an idealopportunity. It's a chance to make the story about something other than you, while, at the same time, letting youframe your own story. Also, becoming an anti-Trump voice gives you a certain political cover which youdecidedly don't have now. Still, this necessary involves you going public. And so the most basic decision isabout your willingness to do that. My view is that in a couple of weeks you could master message and technicalproficiency. I know a bunch of people who could be very helpful here. This would involve something along thelines of you writing an op-ed, doing a high profile television interview (Charlie Rose, I'd say), and perhapssome social media efforts.Speaking of which, again, I think a strategic plan, involving your public identity, philanthropic activities andinterests, and the development of media allies, ought finally to be put in place. A big, comprehensive, expensiveeffort.The alternative is to continue to keep head down and hope Patterson book is just more he-said she-said andConnolly getting lost in the reeds (which, as an inveterate conspiracist, he always does). My worry is thatPatterson can be counted on to produce a bestseller, and while he isn't regarded as a serious writer, he'll surelybe unloading a lot of tabloid copy. Because this will be tied to the election, the Trump-Clinton angle will ampup the attention 10-fold, in fact, possibly, a hundred fold. Possibly more than anything you've encounteredbefore.Meanwhile--In a lawyer's letter, I'd suggest including the following points--not necessarily legal, but a warning about how apress campaign might unfold (publishers are more worried about being caught in negative media controversythan they are of legal threats):1) Little, Brown has made on the record representations to at least one well-known journalist that it was notpublishing a book by James Patterson about Jeffrey Epstein--possibly an effort to avoid inquiries about thequestionable nature of the book;2) The actual author of the book, John Connolly, is someone other than the stated author, James Patterson.Connolly is known to have developed an obsession with Epstein, such that, his longtime employer, Vanity Fair,has refused to allow him to write about Epstein for the magazine;3) Sources have confirmed for us that Patterson has had little more than a minimal consulting role in the book,and that Connolly has functioned in every material way as the book's researcher and writer. We believePatterson's "authorship" of the book will not stand up to scrutiny. And, indeed, that the entire notion of anHOUSE OVERSIGHT 032244extension of the Patterson franchise into nonfiction, as it has been used in fiction and children's book--effectively other authors writing under the Patterson name—presents a host of journalism ethical issues.HOUSE OVERSIGHT 032245