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File 031518

Email Discussion on Social Media Analytics and 2016 Election Prediction (File 031518)

Email correspondence between Zubair Khan and Jeffrey E. discussing social media data analytics used to predict the 2016 U.S. presidential election outcome, including analysis of voter tracking capabilities and project discontinuation.

Summary

Zubair Khan reports to Jeffrey E. on a social media analytics project that correctly predicted Trump's 2016 election victory based on Facebook engagement analysis. The email discusses the model's accuracy in predicting results in 11 of 13 states, the project's ability to track and influence voters, and Khan's decision to shut down the venture due to high data acquisition costs and startup funding constraints. Khan indicates plans to refocus on cybersecurity work.

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